Analyzing the communication strategy of the North Atlantic Treaty Organization through the Twitter network during February - October 2022

Authors

  • Vlada Dimitroglo Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences (student)
  • Monela Elena Negrea Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences (student)

Keywords:

twitter, NATO, communication strategy

Abstract

This research paper seeks to analyze the communication strategy of the North Atlantic Treaty Organization (NATO) on the Twitter network from February to October 2022. The research will focus on analyzing the tweets, the topics of discussion, the engagement rate, the types of media used, and the user interaction on the network. Additionally, the study will also review existing literature on the communication strategies of NATO on social media networks. The results of the analysis will provide insight into the effectiveness of the communication strategy of NATO on the Twitter network and will help to inform future strategies. The findings of this research will be useful to gain a better understanding of how NATO uses Twitter to communicate with its members and the public.

Published

2023-04-13

How to Cite

Dimitroglo, V., & Negrea, M. E. (2023). Analyzing the communication strategy of the North Atlantic Treaty Organization through the Twitter network during February - October 2022. Ars Aequi, 12(1), 209–218. Retrieved from https://revista.drept-ovidius.ro/index.php/arsaequi/article/view/224

Issue

Section

Administrative and Social Sciences

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