The importance of integrating modern communication channels in the communication strategy of the local public administration

Authors

  • Lavinia Florentina Iconaru Ovidius University of Constanta, Romania - Faculty of Law and Administrative Sciences (student)

Keywords:

new media, social media, modern communication channels, communication strategy, local public administration

Abstract

Modern communication channels, such as social media, can be extremely beneficial for local public administration communication strategies. By utilizing these channels, local administrations can quickly and efficiently disseminate messages, maintain open lines of communication with their citizens, and ensure that their messages are reaching the widest possible audience. Social media can also provide a platform for public dialogues, feedback from constituents, and the sharing of important information. Additionally, modern communication channels can be used to amplify content related to public events, services, or initiatives. The use of modern communication channels can be an important tool in connecting local public administrations to their citizens and improving the overall effectiveness of their communication strategies.

Published

2023-04-13

How to Cite

Iconaru, L. F. (2023). The importance of integrating modern communication channels in the communication strategy of the local public administration. Ars Aequi, 12(1), 304–316. Retrieved from https://revista.drept-ovidius.ro/index.php/arsaequi/article/view/235

Issue

Section

Administrative and Social Sciences