The importance of integrating modern communication channels in the communication strategy of the local public administration

Abstract

Modern communication channels, such as social media, can be extremely beneficial for local public administration communication strategies. By utilizing these channels, local administrations can quickly and efficiently disseminate messages, maintain open lines of communication with their citizens, and ensure that their messages are reaching the widest possible audience. Social media can also provide a platform for public dialogues, feedback from constituents, and the sharing of important information. Additionally, modern communication channels can be used to amplify content related to public events, services, or initiatives. The use of modern communication channels can be an important tool in connecting local public administrations to their citizens and improving the overall effectiveness of their communication strategies.